GoBlu and BluWin Announce Strategic Partnership to Advance Common Goals for the Fashion and Textile Industry

After working together successfully in different past projects, GoBlu International Ltd. (GoBlu) and BluWin Ltd. are officially joining forces in a strategic partnership. The partnership will focus on encouraging the use of more sustainable chemical products in the fashion and textile industry as well as to improve the overall transparency and availability of data with regards to the chemicals used. Customers can expect to leverage on BluWin’s expertise in chemical management and GoBlu’s intelligent software solutions like The BHive®.

Mr. Lars Doemer, Managing Director of GoBlu said, “We have seen the benefits of working together with BluWin in different joint projects. Customers have benefitted from great synergies between GoBlu’s data management platform, The BHive® and BluWin’s expertise in chemical management. We are pleased to solidify our collaboration with BluWin now in an official strategic partnership”.

Mr. Omar Orrego, General Manager of BluWin said, “The strategic partnership has paved the way forward providing key stakeholders of the supply chain, including Brands and Retailers, an effective tool to drive the use of more sustainable chemical products and to improve transparency with reliable big data on chemicals. BluWin’s vast knowledge and expertise complements the digital transformation to support the global supply chain.”

The strategic partnership set the fundamental key to overcome the present and future challenges of the global textile and fashion industry. With the rising market demand for sustainable products and transparent information, Brands and Retailers, Chemical Suppliers and Manufacturers require smarter and more seamless solutions in order to stay competitive. GoBlu and BluWin are joining forces to support the industry stakeholders in fulfilling these market demands. Apart from the obvious connection between chemical management expert BluWin and GoBlu’s digital chemical management platform The BHive®, the partners will explore further joint services in the future.


About BluWin

BluWin is a leading integrated service provider to the textile, leather, apparel and footwear industries. Bluwin’s expert solutions are designed to allow global Brands & Retailers and their local value chain partners accelerate their journey towards sustainable production and a circular economy. Established in 2019 and headquartered in the United Kingdom, BluWin is the holding company to Sustainable Textile Solutions (STS) and BluWin Academy. www.bluwin.net

About The BHive®

The BHive® is a smart, digital chemical management platform, developed both or factories and brands. It simplifies the otherwise time-consuming chemical management process by digitizing all steps – from chemical product entry to analysis, performance management and reporting to brand partners.

Intelligent data enables factories to understand their own chemical product usage and compliance with various industry standards. Moreover, factories can easily share their digital chemical inventories by connecting with their brand partners, who in return, gain full transparency over the chemical products used in their production.

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